Remaining attractive to business requires a commercial strategy
focused on implementing and supervising four main measures:
- Optimising endogenous development by cultivating company
loyalty.
- Increasing attractiveness for SMEs via new property operations
(purpose-built office space in the Technology Park, creation
of a "company park", etc.) and emphasis on planning
quality.
- Carefully targeted canvassing operations based on the 5
priority lines of development, with the dual aim of strengthening
existing skills areas and moving towards diversification.
- Using an appropriately specialised provider of services
to establish a monitoring unit for plans for SMEs and major
group subsidiaries in the region.
Recent sales and commercial commitments confirm investor
confidence in the Isle d'Abeau logistics platforms and its
development over the next several years.
Isle d'Abeau's assets in the logistics field are leading
to a fresh stage of development based on 'logistical intelligence"
and a determination to attract private and public concerns
working in this skills area.
Development of services for business and residents is an
integral part of the territory's positioning. Expansion of
business and establishment of shops and mass retailers in
downtown areas are also vital aspects of the territory's development.
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